CASE

This project planned to utilize the entire Sony Building for a Hokkaido-themed event. Five companies put forward proposals. We won with our family-oriented idea to give visitors an immersive and realistic experience – using Sony technology – of the delights of Hokkaido that can normally only be experienced by actually visiting the region.

High-tech 3D presentations brought the outdoor fun and spectacular beauty of Hokkaido right to the heart of Tokyo, based on extensive content kindly provided by Hokkaido Cultural Broadcasting Co., Ltd. Responses to our post-event questionnaire showed increased numbers wanting to try out Sony products again.

The event succeeded in its aim of convincing visitors of the fun to be had with Sony products, with brand experience helping generate purchase intent.

CREDIT

CD : Yasushi Machida
PR : Tsuyoshi Ohka
PR : Yoshitaka Nagayama
PR : Yasuyuki Okazato
AD : Takeyasu Sumi
CW : Kozo Nakamura
CP : Hideyuki Yogo
WD : Chiharu Yato
Media : Tatsuru Uematsu
Media : Tomonari Manataki
Media : Daisuke Hamaie
AE : Tetsuya Kondo
AE : Shinya Kaburagi